Senior Account-Based Marketing Specialist – Japan/Korea

About the role

AVEVA is seeking a Senior Account-Based Marketing Specialist to lead ABM initiatives across Japan and Korea. In this hybrid role you will design and execute targeted campaigns that deepen existing customer relationships, drive cross‑sell and upsell opportunities, and support regional revenue growth.

Key responsibilities

• Design, implement and optimize ABM programs focused on expansion within existing accounts.
• Leverage data and insights to create targeted campaigns aligned with account plans.
• Lead regional customer webinars, managing strategy, content, promotion and performance measurement.
• Develop tailored initiatives to increase product adoption, retention and customer lifetime value.
• Act as marketing lead for flagship events such as AVEVA World and AVEVA Days to strengthen account advocacy.
• Define and track KPIs (pipeline, expansion revenue, account engagement) and continuously refine strategies using data‑driven insights.
• Adapt global ABM best practices for regional relevance while maintaining alignment with global standards.
• Pilot innovative approaches (1:1, 1:few, 1:many) and scale successful initiatives across the region.

Required profile

• Bachelor’s degree in Marketing, Business or a related field (Master’s degree is a plus).
• Minimum 3 years of B2B marketing experience with a strong focus on ABM, customer marketing or demand generation.
• Proven track record of designing and executing ABM programs that deliver measurable growth.
• Excellent collaboration skills to work closely with Sales, Customer Success and Adoption teams.

Required skills