Marketing Specialist – Pacific (APAC)

About the role

AVEVA is seeking a Marketing Specialist for the Pacific (APAC) region to drive end‑to‑end marketing strategy and execution. You will act as the strategic link between regional, sales and global marketing teams, building brand awareness, generating demand and deepening customer relationships across the industrial software market.

Key responsibilities

• Develop and implement a local marketing strategy aligned with regional and global priorities, covering awareness, demand generation and customer engagement.
• Analyse market trends, competitor activity and customer insights to shape market‑specific plans that grow pipeline and brand presence.
• Collaborate with global and regional teams to launch integrated campaigns, messaging and content tailored for the Pacific market.
• Design and execute multi‑channel campaigns (digital, email, webinars, paid and organic media) targeting new accounts and priority industries.
• Maintain segmented contact databases for precise targeting and personalization.
• Partner with sales and lead‑development teams to ensure timely lead follow‑up and optimise campaign ROI.
• Manage local SEO/SEM activities and coordinate website localisation with the global web team.
• Lead brand‑awareness and communications programmes, including thought‑leadership initiatives and analyst relations.

Required profile

• Proactive, curious and collaborative professional with a strong interest in technology‑driven marketing.
• Demonstrated experience in B2B marketing, preferably within industrial or software sectors.
• Analytical mindset with the ability to translate market data into actionable plans.
• Excellent communication skills and the ability to work across functions and regions.

Required skills

• SEO
• SEM
• Website localisation
• Digital marketing
• Content syndication
• Paid media
• Organic media
• Email marketing
• Webinar management