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Skills
Experience
Marketing Intern
D2Excel, Inc.
2026-08 -
Conducted market and competitor research using SEMrush to uncover positioning and keyword opportunities, informing campaign strategy. Built and qualified prospect lists while managing CRM data entry, updates, and enrichment to support the sales pipeline. Created LinkedIn posts, graphics, and pitch decks, and assisted with website updates to strengthen brand presence and sales enablement. Tracked campaign performance and prepared marketing reports that highlighted trends for the commercial team, enabling data‑driven decisions.
Data Support Analyst (Co‑op)
Government of New Brunswick
2024-05 - 2024-08
Analyzed over 5,000 records in Power BI and Excel, surfacing trends that guided program and outreach decisions. Developed interactive dashboards that reduced reporting turnaround time by 30%, providing stakeholders with faster visibility into performance. Translated complex data sets into clear, audience‑ready reports for non‑technical stakeholders, enhancing decision‑making across departments.
Marketing & Sales Director
BAUS, University of New Brunswick
2023-09 - 2024-04
Increased merchandise revenue by 20% through targeted pricing strategies and digital promotional campaigns. Managed the full product lifecycle, including procurement, inventory tracking, visual merchandising, and point‑of‑sale operations. Directed product visual design using Canva and generative AI, ensuring consistent brand identity across all marketing materials.
Education
BBA, Marketing & Management, University of New Brunswick (May 2026)
Languages
English
fluent
Last updated: 1 week ago